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June 09, 2025 -- 9:48 PM
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December 04, 2004 -- 8:53 PM
posted by Par

Cassettes were a big deal because people could make "mix-tapes" to give to their friends. MDs could bring back that lost art. Trade MDs; listen to your friends mixes.

For the most part, I can see where you're coming from, Tay. And you could probably parallel all your arguments against MP3s and the iPod to all my arguments against Internet Explorer and Windows; we're two perfectly malcontent geeks with different focuses of geektitude (focii of geekiness? something like that.)

The mix tape thing, though, I'm not sure about. First of all, listening to a gig of music is a lot to ask when you want someone to sample (that is, trying something out sample, not "DJ" sample) some bands, genres of music, etc. More importantly, though, is that you're putting the cart before the horse. Mix tapes were huge because everyone had a (non-proprietary) cassette player. Mix CDs could work because everyone has a (non-proprietary) CD player. But only Sony makes MDs (at least, I think they do; correct me (and destroy my argument) if I'm wrong.) And not everyone has an MD player (I'm pretty sure about this). This makes it a lot harder to pass mix MDs around.

Ideally, they'd be able to take the best of all worlds. I don't know what the compression on MDs is, but, judging by your description, I'd assume it's lossless (that is, you're not throwing out data to save space). If they could put that on an iPod, and add Bluetooth or something so you could share MP3s music, you'd really have something there. No media to swap or carry around, everyone could share, and quality music for the layman and the music geek (whatever happened to that show?) alike. But then Apple and Sony would get pissed off because they'd have to work together, and the RIAA would get pissed off because (god forbid) people are discovering new music, and Maddox would get pissed off because, well, he's always pissed off.

December 04, 2004 -- 8:26 PM
posted by eric

one point to note. the type of sampling you're talking about is straight "field recording" or recording your source, straight from a mic. most musicians involved in sampling, those mostly being Hip Hop DJs do more than just simply sample their source- they edit, cut, pitch shift and all sorts of other production on their samples to evade lawsuits. for this they just use samplers like the MPC at home, where their record collection is too. as good as the sound quality may be with recording off an MD, you'll never be able to provide the features of sound editing on the MD itself.
so i think the market for field recording is pretty small
i do however think Sony should focus on their removeable discs, especially if they're cheap. that's a damn handy thing to have. a single minidisc is definately less life threatening to lose than your whole iPod collection.

i do however agree that the iPod headphones suck, and that it's definately less cool seeing people walk around with white headphones this year than it was last year.

December 04, 2004 -- 8:02 PM
posted by nobody knows my face

Yeah, the betamax/VHS debate is completely relevant.

I'm not sure when it happened, but at one point or another I became an amateur audiophile. I cringe when people listen to mp3s through their computer speakers. I cringe when I hear an mp3 that's sampled lower than 192kbps... and though it admittedly doesn't occur often, SOMETIMES I can hear audio artifacts in even 192kbps encoded files and it drives me nuts (I deleted the new Sparta album off my Hard Drive because even tho it was 192 I couldn't listen to it).

As such, I personally find it ridiculous that the most distinct feature of the iPod is its shitty headphones. Apple itself markets the white-cord earbuds as a fashion accessory. And now everywhere I go I see people wearing them. Now, I don't have any problem with them aesthetically... but they're GARBAGE.

But this is the thing: for the average consumer, they're perfectly fine. Most of them probably aren't even aware of the terrible audio quality they're receiving. It doesn't even matter to them. It's not the point. The point is that their entire shitty record collection is at their fingertips.

From my point of view I find it ridiculous that anyone would want to listen to shittily-encoded mp3s on shitty earphones. But I understand that my opinion is probably even more ridiculous from their point of view. I gotta lug around these huge headphones and I can't bring all of my music with me (then again, my collection wouldn't fit on an iPod either... but of course it comes significantly closer). So I argue "but I can also record live audio!", and they're like "who cares?". Well, I do. I could use the netMD capability and record mp3s straight to my minidisc player just as fast as you can upload mp3s to your iPod, but if I did that then the quality isn't much better than an iPod anyway. Instead, I record it by taking an analog feed of the mp3 coming out of my stereo amplifier which makes the it sound warmer and more natural. Of course this is a lot more work, and for me it's worth it. But for almost everyone else, it isn't really worth it at all.

If Sony was wise and wanted to come up with a real iPod killer, here's what they'd do:

1. Realize that in 2004, there are different selling-points than when the MD first came out. For example, size isn't a selling point anymore because ALL mp3 players and MDs are pretty much as small as they can get without sacrificing usability through things smaller buttons and tiny-ass LED displays.

2. As such, determine which factors are, or CAN potentially be used as selling-points. For example:

  • compressionless line-in recording capabilities
  • removable 1GB media
  • can be used for storage as an external drive

    So let's use these selling points in a marketing campaign. Compressionless line-in recording capabilites: as stated before, this is probably the most convenient way for sampling musicians to get original samples. So they should realize this and market it as such. If I was Sony, I'd develop some software that can use samples directly off the MD and manipulate it with some simple algorithms to produce idiot-proof sampled beats. It wouldn't be that hard to do, it would be relatively cheap in the grand scheme of marketing campaigns and it would make marketing the MD so much easier! Every joe-blow off the street wants to be a "DJ" (joe blow still thinks DJs are producers). Hell, you could even erroneously call the software DJSampler and people would want to buy it. It's "hip" to be a sampler. All you gotta do is package this software with the unit or offer it for free download off the net.Removable 1GB media: Okay, here's where marketing is crucial. Right now people will pass that off and say, "but hell, why should I carry around 40 MDs when I can have it all in one iPod?" and that's where you push the music-trading factor. Cassettes were a big deal because people could make "mix-tapes" to give to their friends. MDs could bring back that lost art. Trade MDs; listen to your friends mixes. If people thought about it, they'd be all over that. How many times do you wish you could borrow your buddy's iPod just so you could listen to some new stuff? How many times do you have new stuff that you wish your buddy could hear? If you're anything like me, the answer to both questions is: ALWAYS. Now if only you bastards had MDs instead of iPods, we could do that. Can be used for storage as an external drive: here's where you ignore the iPod for a moment and instead show how this could potentially make the "burned CD" obsolete. It's easier (drag and drop: no NERO required!), it has larger storage capacity (1GB), it's rewritable, it's smaller than a CD, and you can't scratch it. At this point, CDs are old news.


    This is just the tip of the iceberg... if Sony was smart, they'd hire me as their lead marketing director. I'd take them places.

  • December 04, 2004 -- 7:43 PM
    posted by eric

    yo taylor, was this the shit you got fucked on?
    http://www.latitude53.org/main/news/images/schmoozy2004.jpg

    it's tonight. should be a gooder.

    December 04, 2004 -- 7:04 PM
    posted by eric

    from my Soc classes the fall of Betamax has sorta been traced to two things:
    1. Sony having a strangle hold over the propriatary rights over Betamax (like Mac and clonePCs)
    2. VHS carried Pornographic titles, where Betamax did not.

    (though there is an ongoing argument as to which was a more important factor, i think the second one was definately more important than the first)

    There's some relevent reading on this topic, particularly: "The Usefulness of Everyday Things", and my HIST 115 Essay on Technopoly and Technological Determinism. YOW

    December 04, 2004 -- 6:19 PM
    posted by Par

    Here, Tay. I believe this article is pertinent now: Why VHS was better than Betamax.

    It has to do with when something is techinically superior, it doesn't necessarily imply superiority in the minds of the general public (which, like it or not, is the de facto measure of superiority, purely because it's the one that matters most in a capitalist society.) Betamax was technically superior, but who cares if you can't record more than an hour? When you ascribe popularity to that coolness, it's really those other factors: aesthetics, convenience, usability, ubiquity, etc. Speaking as geek, it's really depressing, actually. For me, the glaring example is Windows. But that's just my pet peeve.

    December 04, 2004 -- 6:14 PM
    posted by nobody knows my face

    December 04, 2004 -- 5:13 PM
    posted by nobody knows my face

    WOW. That HI-MD shit looks amazing!!! I like how they're catering to the main reason I prefer MDs to begin with: the ability for high-quality live recording. They've now implemented compressionless PCM formatting which means that recording onto MD would be just as comparable in quality as recording onto your computer via an $800 sound-card. Not only that, but I think it's fucking brilliant that by plugging into a USB, your computer recognizes the MD as just another storage drive. And then from there you can loslessly upload recorded content ONTO your computer for further editing! InFUCKINGsane. I think this HI-MD format has incredible potential for revolutionizing low-budget studio recording techniques. Not only that, but think about how much impact it will have on musicians who sample audio? They'll be covertly recording every little sound with no more difficulty than taking a photograph. Then they'll take it home and upload it and manipulate it. For the sampler, it's the audio equivalent of the digital camera revolution.

    But as with any product, whether it catches on or not has more to do with advertising and hyping the "cool" factor than it does with the quality of the product itself. I'm not saying that the iPod isn't a great little gadget (don't get me wrong, I think the iPod is great at what it does), but Apple's marketing campaign was air-tight and the bottom-line results are telling.

    But then again, when Sony really wants to push a product, their marketing is pretty good too. We only need to look as far as the Playstation for an example. But I wonder why the MD was never marketed to North American consumers? I never really understood why they didn't market it outside of Japan.

    December 04, 2004 -- 4:21 PM
    posted by eric

    Taylor's version of an iPOD killer?

    SONY'S HI MINIDISC: http://www.sony.net/Products/Hi-MD/

    each disc is close to a Gig of storage. that's pretty good.

    December 04, 2004 -- 3:55 PM
    posted by eric

    english is so inadequate, Beck, i read your correction as
    i think faster than i type (like, i think faster is better)

    instead of

    i think faster than i type


    or ofcourse I could be the one inadequate.
    or ofcourse I could be the one inadequate
    or ofcourse I could be the one inadequate
    or ofcourse I could be the one inadequate
    or ofcourse I could be the one inadequate
    or ofcourse I could be the one inadequate
    or ofcourse I could be the one inadequate
    or ofcourse I could be the one inadequate

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